Beloved by pros, and amateurs alike, the Canon PowerShot series has earned its popularity. Sometimes you just don't want to lug the DSLR out, but you want more flexibility than a basic point-and-shoot can give you; and, maybe micro 4/3 just isn't where you're at. The PowerShot G1 X Digital Camera speaks to your desires, while keeping things simple. Shoot in the basic auto mode, letting the G1 X do the leg work for you, or choose all your settings in the manual mode - allowing your creativity to run wild. Whatever you're feeling like, the G1 X builds on the good name of its predecessors, giving you an easy to carry around camera with numerous features to keep you satisfied and shooting all day long. You won't be bored or frustrated, instead you'll have a myriad of options, capable of keeping things fresh with every shot.